Eleven Consult
From digital ambition to 2M+ customers.
Led the transformation of a major Romanian bank's mobile proposition from initial product development through nationwide adoption.
users
digital sales
app rating
The context, and what the work involved.
The ambition was to make mobile a channel customers would choose for themselves, and one the bank could sell, serve and grow through, not a digital copy of the branch.
Getting there meant changing the product, the sales model and the organisation around them at the same time.
- Leading the mobile proposition from initial product development onwards.
- Shaping the product around what customers needed to do, not around internal structures.
- Moving sales into digital channels, to the point where more than 95% happened there.
- Scaling adoption nationwide, to more than 2 million users.
- Keeping quality high as usage grew, reflected in a 4.8★ app rating.
Digital transformation is not a launch. The product, the sales model and the organisation around it have to change together, and someone has to own all three until the numbers move.
Sector
Banking · Retail customers
Selected experience includes work delivered by the founders in previous executive and consulting roles, alongside engagements delivered through Eleven Consult.
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